Vardagen Blog

Knights of the Round City

September 12, 2015

Football season is finally back on and we’re ready to celebrate our team the best way we know how. We wanted to create a symbol for fans who value the integrity of the sport and believe that the Colts play a fierce but calculated game, the way it was intended to be played. The knight image emerged after sketching out numerous concepts and we liked the idea of the bold horse icon anchored firmly in it home, the Lucas Oil Stadium.  It’s a little risky to try to communicate an idea like this without using big bold text and familiar iconography but we like to try to think of design in a different way. It’s more fun to get creative...

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As we enter Autumn

August 25, 2015

This morning, I saw that a friend of mine had some squat little pumpkins on his desk and I really woke up to the fact that the season is about to change again. In the midst of all the commotion going on around Vardagen the days quickly file by and the time has come, almost abruptly, to dive into creating some new designs for you, our friends. This round, I am trying to get a clear image of what the rich Autumn ambience tends to inspire in us. I know many things have been attributed to this special time of year, but I'm not thinking of pumpkin spicing all over our brand... I believe Autumn induces something of a relieved mutual sigh....

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