Jared and the Mill opened for Jamestown Revival at the Nickel Plate Amphitheater earlier this year and we were invited by the City of Fishers to sell our "Sure Shot Cold Brew" and also display some of our Vardagen shirts. That's how we met the dudes from Jared and the Mill. They were pretty stoked on the brand and wanted to run over and see the store. We made the quick drive over and they picked out some shirts for themselves and also bought some tops for their girlfriends (smart move).
They were inspired by our "Skate for Life" zombie t-shirt and asked us to work on a crazy cowboy-zombie riding an evil jackalope. Some may shy away from a challenge like that but when our designer, Daniel, heard about it it was music to his ears.
Here's the final design:
The City of Fishers wanted to bring the band back a second time and asked us to sponsor the event. We usually deny requests like this since it really cuts deep into our tiny marketing budget, but we decided to go for it anyway. When the show date rolled around the threat of storms forced us to cancel the outdoor venue. I had messaged Jared earlier that day:
If it's storming tonight would u guys be able to do a small show in our store instead? Not sure if that's even possible for your setup
His instant reply:
They had the option to just chill that night and get paid the same, but they're not like that, so our team got right to work to transition the store into a music venue. We took down some of the displays and quickly made a way for people to reserve "tickets" online (we didn't want a line outside in the rain of frustrated people). This might be one of the best things about small business... the ability to pivot on a moments notice and have your whole team jump right in to make it happen.
The show was incredible, and in case you missed it here's some shots from the night:
After the show the guys had planned a live stream to celebrate the midnight release of their new album "Orme Dugas". Their van's alternator went out in our parking lot and my good friend, Jon, was half-way through swapping in a new one for them. To keep on schedule, they jumped in with me and I took them to Center Stage Vintage Guitars in Noblesville for the Facebook live event.
I'm really glad I joined in on this part of the night because I had never been to Center Stage before and it was definitely a treat. The owner opened up his space for them after hours and offered up his amazing selection of vintage guitars for them to use for their video. Jared opted to use his own guitar, but Chuck grabbed one of the two upright basses available in the store. Not expecting to find empty shotgun shells or a better washboard, Josh started setting up his unique kit while Larry and Michael browsed the store for instruments.
I tried to make myself useful by adjusting all the track lights in the store to point to the center of the room instead of the outer walls, hoping to get better light for photos and the live feed. We did a little messing with sound, a lot of messing with balancing an iPhone on the corner of the counter and trying to fit all of them into the square crop. Poor Chuck didn't stand a chance in the back row with Jared's 10 gallon hat in the front row... a necessary sacrifice for the right look.
3... 2... 1... and they were live on Facebook with 2700 people and a constant flow of around 600 comments. Check out their new album and buy it if you like it! Here are some of my shots from the night:
Jared (and the Vardagen)